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Privacy Policy

Pluma Outdoor LLC ("Pluma Footwear", "we", "us", or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit or make a purchase from plumafootwear.com (the "Site").

1. Information We Collect

When you purchase products through our Site, we may collect:

  • Name, email address, phone number
  • Billing and shipping address
  • Payment information
  • Order history and customer service communications

When you browse our Site, we may automatically collect:

  • IP address, browser type, device and operating system information
  • Website activity, referral source, and advertising interactions

We may also collect information through cookies, pixels, and similar technologies.

Email and SMS Marketing

With your consent, we may send you promotional emails, SMS messages, product updates, special offers, and marketing communications regarding Pluma Footwear products and services.

2. Consent

When you provide personal information to complete a transaction, verify payment information, place an order, arrange a shipment, or process a return, you consent to our collection and use of that information for those purposes. For marketing communications, we obtain consent where required by applicable law. You may withdraw your consent at any time by contacting support@plumafootwear.com or by unsubscribing through the links in our communications.

3. Disclosure of Information

We may disclose personal information:

  • To comply with legal obligations
  • To enforce our Terms of Service
  • To prevent fraud or abuse
  • To protect our rights, customers, or business
  • In connection with a merger, acquisition, financing, or sale of assets

4. Shopify

Our store is hosted on Shopify Inc., which provides the e-commerce platform that enables us to sell our products and services. Your information is stored through Shopify's data storage, databases, and applications on secure servers protected by industry-standard security measures. For more information, see Shopify's Privacy Policy.

5. Third-Party Services

We may share information with trusted third-party providers that assist us in operating our business, including Shopify Payments, Stripe, PayPal, Klarna, Google Analytics, Google Ads, Meta Platforms, Klaviyo, Postscript, and our shipping, fulfillment, and customer support providers. These providers only receive information necessary to perform services on our behalf.

6. Payments

Payment information may be processed through Shopify Payments, Stripe, PayPal, Klarna, or Amazon Pay. Payment processors maintain their own privacy policies and security practices. Pluma Footwear does not store complete credit card information on its servers.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, improve functionality, remember customer preferences, measure advertising performance, analyze customer behavior, and personalize content and offers. You may disable cookies through your browser settings; some website features may not function properly without them.

8. Behavioral Advertising

We may use your information to provide personalized advertising through Meta (Facebook and Instagram), Google, TikTok, Pinterest, and other advertising platforms. You may manage advertising preferences directly through those platforms.

9. Data Security

We implement commercially reasonable safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. Our website uses SSL/TLS encryption and follows industry-standard security practices.

10. Data Retention

We retain personal information only as long as reasonably necessary to fulfill orders, provide customer support, comply with legal obligations, resolve disputes, and enforce agreements.

11. Your Privacy Rights

Depending on your state of residence, you may have rights to access, correct, delete, or request portability of your personal information, and to opt out of certain advertising activities. To exercise these rights, contact support@plumafootwear.com.

12. Children's Privacy

Our Site is not intended for children under 13 years of age, and we do not knowingly collect personal information from children.

13. Changes to This Policy

We reserve the right to update this Privacy Policy at any time. Updates become effective immediately upon posting to the Site.

14. Contact Information

Pluma Outdoor LLC
Wyoming, United States
Email: support@plumafootwear.com
Website: plumafootwear.com